Paid Social Media Marketer

How Swyft Filings Lowered CPA and Boosted Profits 3X

Hire a Paid Social Media Marketer

3x Increase

in profits and improved efficiency

Lower

CPA

Increase

in order counts and revenue

THE
CHALLENGE

Stagnant performance and high costs

Swyft Filings is a B2B services company that helps individuals start LLCs, corporations, and other business entities quickly and easily. 

The company faced a significant challenge in scaling its paid social media efforts. Their efforts weren't supporting the scale needed to take customer acquisition to the next level. 

“The agency managing our paid social was 'keeping the lights on' but not growing the channel as we would have liked,” says VP of Acquisition Marketing, Karl Davitt. 

This led to higher-than-desired Cost Per Acquisition (CPAs) and inefficient spending, holding back their customer acquisition goals. 

Seeking more strategic support, Swyft Filings sought out a freelance specialist who could provide a tailored approach and drive the incremental growth it needed as opposed to working with the generalists the agency provided.

"

Jake M. took our paid social campaigns and transitioned them to be more than 3X more profitable for us."

Karl Davitt

VP of Acquisition Marketing

-

Swyft Filings

THE
SOLUTION

Paid specialist vetted by MarketerHire 

Karl’s talent search was initially driven by the desire to find a reliable source of expertise that could provide a more vetted pool of candidates than general freelance marketplaces. 

This led them to explore various options, ultimately uncovering MarketerHire as a potential solution.

“We reached out to personal networks to see if anyone could give us an honest opinion about MarketerHire, and we got back glowing reviews,” Karl says. 

Confident in MarketerHire’s ability to provide vetted resources and encouraged by peers' experiences, Swyft Filings decided to move forward. 

MarketerHire quickly matched them with Jake M., a paid social media specialist. The process was seamless—faster than drafting an RFP for an agency or hiring internally. 

Jake immediately developed a strategy that leveraged existing account strengths while creating a long-term growth plan. 

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THE
RESULT

  • 3X Increase in profits and improved efficiency
  • Jake's strategies improved campaign efficiency, leading to a 3X increase in profitability. This boost allowed Swyft Filings to expand its paid social marketing efforts and realize substantial business growth. By eliminating unnecessary spending and ensuring that every dollar drove incremental growth, Jake's optimizations gave the company the confidence to increase its budget multiple times to capitalize on solid performance.
  • Lower CPA
  • Through a strategic restructuring of campaigns, Jake effectively reduced CPA. This optimization ensured that every marketing dollar was spent more effectively, resulting in greater returns and enabling scalable business growth. The improved efficiency in acquisition costs was crucial in increasing overall profitability, allowing Swyft Filings to allocate resources more strategically.
  • Increase in order counts and revenue
  • Jake's performance-driven approach led to higher-order counts. Ultimately, the company even expanded its budget and placed an additional brand under Jake's management.

"

Finding and connecting with our specialist, Jake M., was a very quick process—much faster than trying to RFP an agency or hire an internal resource."

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