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How Outer Scaled Advertising Spend to Become the Fastest-Growing DTC Brand in the U.S.

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fastest growing DTC brand in the US, Summer 2020

THE
CHALLENGE

Product / market fit is what every business hopes for. Some take years to figure it out. Others, like Outer, hit the ground running with such success that the problem is never about the product, but instead about how to effectively scale with the market. 

In Spring 2019, Outer, a direct-to-consumer outdoor furniture brand, launched their product nationwide –– and it was a hit. People were responding, sales were booming, but the team was struggling to keep up. They needed help and additional bandwidth.  

“We were still a really small team at that point,” said Corinne Crockett, VP of Marketing at Outer. “It was only myself and our community manager who made up the entire marketing team, and we were 10x-ing the business. We needed help scaling our digital campaigns to match the explosive organic growth. That's where MarketerHire stepped in.” 

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We are obsessed with our freelancer Savannah, who we found through MarketerHire. She's been one of the best things that has happened to our team.

Corinne Crockett

VP of Marketing

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Outer

THE
SOLUTION

Outer was introduced to MarketerHire and soon, to a paid digital freelancer on the platform. They were up and running with new paid digital campaigns within 3 weeks. 

“We are obsessed with our freelancer Savannah, who we found through MarketerHire. She's been one of the best things that has happened to our team,” said Crockett. “She really feels like a true part of the team. We're super excited that we were able to find her through MarketerHire. She still runs all of our digital campaigns.”

In fact, a little over a year after the first engagement, the COVID-19 pandemic and quarantine hit the United States. For Outer, like many, it changed their business – though perhaps not in the way you’d expect.

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THE
RESULT

In the summer of 2020, in the middle of the quarantine, Outer was named the fastest growing DTC brand in the U.S. It’s a huge accomplishment, and their MarketerHire freelancer was integral to that win. 

“We're scaling our company during quarantine, and during a moment in time in which things are changing very quickly in terms of consumer behavior. Our MarketerHire freelancer was able to help us move with the times,” said Crockett. 

“Savannah has been an enormous help to us seeing so much success during this time. She also said it was her proudest moment of her entire career!”

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We're super excited that we were able to find our paid digital freelancer through MarketerHire. She’s been with us for over a year now, and was integral to securing our spot as the fastest growing brand in the U.S. in Q2 2020.

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