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Molton Brown Finds Success in France with MarketerHire's Paid Media Expertise

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THE
CHALLENGE

Launching an Ecommerce Website and Paid Marketing in a New Market

When Camille Vinel joined the luxury lifestyle brand Molton Brown as Brand Manager for France and the Benelux, they had just launched their first direct-to-consumer (DTC) e-commerce website in France. To help hit the website’s revenue target goals, Camille's team partnered with a full-service marketing agency to run paid search and paid social ads for the new French website on channels like Google and Meta. 

However, as the engagement progressed, a lack of communication and transparency from the agency left the team with more questions than answers. "It felt very much like a black box," said Camille, "we wanted to understand the reasons behind the campaign successes and shortcomings, and we couldn't get that level of information and the level of service we needed.” 

In addition, Camille's team at Molton Brown lacked the hands-on digital marketing expertise to properly evaluate the agency's work and strategy. After cycling through different account managers at the agency for the paid marketing work and attempting to make the engagement work, they ultimately decided a change was needed.

"

MarketerHire was a great alternative to an agency and the perfect solution for what we needed.”

Camille Vinel

Brand Manager France & Benelux

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Molton Brown

THE
SOLUTION

Partnering with MarketerHire for Freelance Paid Media Expertise

Camille's team at Molton Brown interviewed various agencies and individual freelancers to manage their paid media channels for the French website, seeking greater transparency and an opportunity to build their digital marketing capabilities through the process. Camille posted to her LinkedIn network looking for recommendations and was referred to MarketerHire, not long after engaging with a placement manager, was matched with Lisa, a paid media expert with 15+ years of experience. 

"We interviewed solo freelancers outside of MarketerHire too because we understood we could also go that route. But basically, with Lisa we got that feeling of her true expertise and transparent working style," Camille explained. Lisa's straightforward approach, deep paid social expertise specifically for the French market, and ability to directly share her paid media strategy and educate Camille's team with hands-on learnings stood out compared to the "one-size-fits-all" pitches from agencies as well. 

Partnering with a freelance expert like Lisa through MarketerHire provided Molton Brown with the flexibility and direct working relationship of a consultant, along with the support, vetting, and backup of MarketerHire's extensive network of freelancers if additional help was ever needed. "MarketerHire was a great alternative to an agency and the perfect solution for what we needed," said Camille. The transition from their previous agency to working with Lisa was seamless and fast, taking just a couple of weeks.

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THE
RESULT

Improved Performance, Transparency, and Education

After Lisa analyzed Molton Brown France's previous paid media approach and rebuilt their paid strategy from scratch, Camille's team began seeing improved performance metrics like higher blended return on ad spend (ROAS). But just as importantly, they finally had full visibility into their paid activities. "Working with Lisa has been a breath of fresh air. Nothing's hidden - I can easily see and understand exactly what’s happening," Camille noted, "If we have good or bad results, she gives us an explanation that makes sense rather than being vague."

By working hands-on with Lisa, Camille's team at Molton Brown gained a much deeper understanding of digital marketing, empowering them to have more productive conversations about performance and strategy with senior stakeholders. This transparency allowed them to gain confidence in their paid strategy and better analyze results. "I have a much clearer understanding of everything going on. And that's been refreshing," said Camille. 

The flexibility to rapidly ideate, adjust, and launch new campaigns combined with Lisa's close integration into the Molton Brown team and working style also provided strong advantages over the traditional, rigid, and opaque agency model.

Looking ahead, Camille is extremely optimistic about Molton Brown's continued partnership with MarketerHire as they further scale the French market: "I would say [the MarketerHire freelancers] know what they're doing. They have an opinion on what's working - they're real experts...So that's very reassuring when you're not the day-to-day expert."

"

Working with Lisa has been a breath of fresh air. Nothing's hidden - I can easily see and understand exactly what’s happening with our PPC program. If we have good or bad results, she gives us an explanation that makes sense rather than being vague."

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