Placing ads at the top of search engine results pages (SERPs) is one of the foundational elements of digital marketing and PPC management. If done well, it’s extremely effective – if.
In fact, if you run well-optimized, relevant SEM campaigns, Google actually rewards you with lower costs and higher visibility.
But those are big ifs. It’s easy to botch paid search campaigns, which is why you need an expert PPC specialist.
If you’ve tinkered with search engine marketing and found it expensive or heard other people talking about how expensive it is, it’s probably because they’ve chosen a “set it and forget it” model. Google dings you for that, and it increases your costs. This is true whether you’re an e-commerce company trying to get in front of buyers, or a B2B company trying to get clicks to your landing page on priority keywords.
Most amateurs don’t understand the incentives built into Google Adwords or the variety of PPC advertising tools on the market — and that translates into higher costs and lower return on ad spend (ROAS).
There’s a real science to effective paid search advertising campaigns and the algorithms they run on, and you need to find an “SEM scientist.”
That’s where MarketerHire shines. Our expert freelance network has top-notch search engine marketing consultants who can plan and execute your next paid search campaign.
Paid search marketing experts need a variety of skills to be successful. Here are a few of the most important ones, all of which MarketerHire vets for:
If you have an agency or small in-house team dabbling in paid search with limited success, it’s time to hire a paid search specialist who can help you place ads on strategic SERPs, supercharging your traffic and growth.
They can dig into what you’ve tried so far, make recommendations, and even build your SEM strategy from the ground up. They can also collaborate with your existing team to create an ad management strategy aligned with your overarching business goals.
Could you instead simply hire a PPC consultant to better manage your agency, your in-house team, or your existing paid search program? Probably.
Building a marketing department with a team of specialists costs hundreds of thousands of dollars annually. This is expensive, often wasteful, and for smaller businesses, downright impossible.
So, how does a business like yours looking to make the most of SEM find the right person for the job in the most budget-efficient way?
Historically, it hasn’t been easy. There were some 60 million freelancers in the U.S. alone in 2019, and even more have gone freelance in the wake of the pandemic. This is especially true for expert paid search marketers and account managers, many who prefer to work their own hours rather than full-time. Running PPC campaigns and other types of paid search ad campaigns requires initial setup and research, but from there, a big part of the job is managing bids, and optimizing results.
That’s why many small businesses outsource their SEM and PPC advertising needs to agencies. Unfortunately, many of these marketing agencies price their services very optimistically.
The more cost-effective thing to do: Hire a freelance PPC ads expert on an hourly basis, so you only pay for the time you need. In reality, most agencies are hiring freelancers themselves — because top-tier marketing talent, especially in paid search, goes freelance.
“The very best technical marketers, from a Facebook and Google standpoint — they don’t like being stuck with one company,” former ZipRecruiter CMO Ed Fu told MarketerHire.
With the widespread availability of high-speed internet and the rise of remote workers, more freelancers and consultants enter the market every day. They can give you the expertise you need at a price your business can afford.
The trouble is, being able to source and hire quality freelance talent has been difficult. MarketerHire changes that. We take the headache out of finding the right freelancer with pre-vetted, personalized matching based on your project.
This saves you time, money, and uncertainty — because you know they'll get the job done efficiently and effectively.