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People may have wanted a break from marketing in the final weeks of 2021, but brands didn’t stop hiring marketers. 

According to MarketerHire’s data, in December: 

• 📈 Growth marketers’ slice of the hiring pie grew MoM
• 📉 Paid search marketers lost ground
• 📈 Social media marketers gained traction 

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Growth marketers help startups hire strategically.

Startup leaders “want to do some testing to see which channel expert to bring in,” MarketerHire growth manager Kellie Bartholemew said. 

So they’re bringing in growth marketers to set strategy from the start. 

Organic social is trending as a Google Ads alternative. 

Brands have been investing in social media marketers to boost brand awareness, our sales team said — without the rising cost of paid search ads. 

Brands in regulated industries are bringing in experts. 

In sectors like health and cannabis, Bartholomew noted that a messaging misstep can get your ad (or your whole account!) banned. 

So brands are playing it safe — hiring paid social media marketing pros to get ad phrasing right the first time. 

Our takeaway?

Social media and growth marketing got end-of-year boosts in December from brands trying to diversify their channels and build out hiring plans for 2022.